We are always looking for new tendencies in technology and innovation. This is why we were one of the companies selected by APEX, the Brazilian trade and investment promotion agency, to participate in the biggest event of the creative industry, technology and innovation, the South by Southwest Conference (SXSW) for the second year in a row. This year, the event will occur from March 9 to 18 in Austin, Texas. Our team will be represented by Cristiano Franco, our CEO.

Gartner’s Top Technology Trends for 2018! [Infographic]

What to expect from SXSW

As SXSW official page states, the conference dedicates itself “to helping creative people achieve their goals”. The event features sessions, showcases, screenings, exhibitions and networking opportunities. Some of the topics SXSW brings are: music, film, education, marketing, interactivity, technology and innovation.

pessoas sentadas em poltronas com realidade virtual

PoaTek’s schedule in the event is still being planned, but our objective remains the same: to look for inspirations and tendencies. Our CEO explains what SXSW represented for us last year and why we are looking forward to participating in the 2018 edition:


 “It was super important for the company, because it showed us the importance that Artificial Intelligence will have in business and it helped us to trace our strategy for this year.”

Company in Porto Alegre exports software to the USA

How we arrived at SXSW

We were selected by APEX to participate in the conference because we are one of the Brazilian companies that export cutting-edge technology solutions. This year, we will participate in the conference in the category Platinum, reserved for companies that have a significant presence in the US and want to expand business over there.

Zero Hora, one of the highest rated media in Brazil, informed on February 8 that we are one of the ten selected companies for SXSW from our state, Rio Grande do Sul. In total, there will be 77 Brazilian companies that will have the chance to be part of one of the most diverse, collaborative, and inventive communities in the world at SXSW.

notícia sobre ida da POATEK para o SXSW 2018 a convite da Apex-Brasil