Poatek went to São Paulo to participate in the biggest Brazilian event about innovation in HR, HR4results. Two days of intensive learning that generated cool insights.

In fact, people tend to think that HR is old-fashioned and that there’s no room for innovation. On the contrary, there’s so much to be done! Finding talent is one of the most challenging things for companies nowadays, and even though there are many technological and management advances, this scenario isn’t likely to change. HR must be strategic, analytical, and most of all, human.

In this blog post, we’d like to share some of the main topics we’ve heard about in the event, that had nice people from many cool companies, a chance to network, and last but not least, pretty good music. Here are some of the highlights:


Talent, talent, talent – everybody’s looking for talent, especially in IT. If your company wants to attract talent, it must think about the concept of “candidate experience”. Candidate experience is defined as how job seekers perceive and react to employers’ sourcing, recruiting, interviewing, hiring, and onboarding processes. And besides candidate experience, it’s important for your company to have a growth mindset and a clear culture – all employees must feel they own the business too.


We’ve heard a lot about culture – one of the most important things for a company. Francisco de Melllo, CEO of Qulture Rocks, defined culture as “systems and behaviors that a company wants to promote”. And Arthur Diniz, Director of Crescimentum, gave us seven secrets for building an “Exponential Culture”:

  1. Have purpose as a base for everything
  2. Develop a doctrine based on values
  3. Build a culture based on your doctrine
  4. Train and develop people
  5. Give authority and space for people to solve what’s necessary to solve
  6. Encourage ideas and learn with your mistakes
  7. Use feedback as an accelerator
From left to right: Taís, Laura and Vitória in the biggest Brazilian event about innovation in HR.

Employer branding

Briefly, employer branding is about being a company where people want to work at. Culture and employer branding walk together, and all actions must have a clear purpose inside and outside the company. Your company can’t look like something it’s not – so here we come back to the importance of having a clear culture. So, what’s the value proposition of your company? An extra tip: the best way to build a strong employer branding is to ask your employees: “why are you here?”.

Finally, people are – and are still going to be – the most important asset for companies. That’s why it’s really important to rethink HR in order to take better care of our poatekers and those who will join us in the future – by the way, we’re waiting for you! Don’t forget to apply here.

About the author

Laura Zuanazzi is our Head of People! She graduated in Business Administration at UFRGS and got her Business Master’s degree at UNISINOS. She works with Gabriela and Taís (Poatek’s People Team) taking care of Poatek’s team and finding potential poatekers around the world.